Industrias Químicas Kupsa has notably reinforced the logistical potential of the Oyón plant through the purchase of a new truck, betting on the personalized attention that the market was demanding and that has become more noticeable with the crisis caused by COVID-19 . Through this strong commitment to strengthen customer service and the demands arising from the current situation, Kupsa adapts and strengthens its logistics capacity.
The initiative has been implemented to optimize the management of two key aspects for the logistics activity: stock planning in the branches and demand management in the Oyón warehouses to optimize the resources necessary to achieve productivity objectives in this pandemic times. The reinforcement of the logistics activity will undoubtedly optimize the management of the supply chain to customers, both distributors and manufacturers.
In words of Ruben Andollo, commercial director of Kupsa: “Having our own merchandise delivery service allows us to have more control over customer satisfaction. Kupsa wants to demonstrate the commitment and professionalism that has characterized us over these 50 years, where customer satisfaction has been the mainstay of this company.”